Friday, 3 August 2012

Friday Review

Although its nearing the end, throughout the course I have continued to watch architecturally based visualisations and have found both some lovely and awful examples out there. Curiously though unsurprisingly it remains that the projects undertaken by those with a CG/ Visual Effects background are infinitely more successful (in my opinion) than those created by companies with a strictly more architectural background, a difference which can be seen in the two examples below...

The Good...

This is a lovely little video about a Jewish memorial by award winning Russian compositer and 3D artist Efim Armand. Its a rather simple beautiful architectural piece created in 3Ds Max and Vray with lovely camera movements and pacing. Someday I would very much like to aspire to this level of 3D mastery or at least get a better understanding of cameras to get some more realistic effects in there. Its rather inspiring although makes going back to work on my own project slightly disheartening...

Memorial from Efim Armand on Vimeo.

The Bad and The Ugly

..or it did until my good friend and fellow animator Kieran Baxter brought this gem to my attention. This video is the actual 3D fly-though for the proposed V+A museum in Dundee. I understand that it is supposed to be an online interactive piece which would be fine but promoting it as an architectural visualisation film its a prime example of everything I'm trying not to do and what I think is wrong with architectural visualisations. From the insipid music to the unnecessary camera movements it feels dated and rather nauseating, removed and un-engaging. With exactly a week to go to this very hour I may not have a finished polished piece but at least it feels more creatively inspired than this. Enjoy? 

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